Present bias

Present bias refers to the tendency of individuals to prioritize immediate rewards or gratification over future benefits, even when the latter may be greater. Essentially, people often choose short-term pleasures—like indulging in junk food—over long-term goals, such as maintaining good health or saving money. This bias can lead to decisions that are not in our best interest over time, as the allure of the present often overshadows the value of future outcomes. It highlights the challenge of self-control in making choices that benefit us in the long run.