Public Policy Nudging

Public policy nudging involves designing choices and environments in ways that influence people's behavior subtly and positively, without removing their freedom to choose. For example, placing healthy foods at eye level encourages better eating habits. The goal is to help individuals make decisions that improve their well-being or societal outcomes—like saving for retirement or reducing energy use—by making the desirable option more accessible or appealing, all while respecting their autonomy. It's a strategic approach that leverages behavioral insights to promote beneficial behaviors without heavy-handed regulation.