Framing Effect

The framing effect is a cognitive bias where people's decisions are influenced by how information is presented, rather than just the information itself. For example, if a medical treatment is described as having a "90% success rate," people are likely to view it positively. However, if the same treatment is framed as having a "10% failure rate," it can seem less appealing, even though the facts are the same. This effect shows how the choice of words and presentation can significantly impact our perceptions and decisions, highlighting the importance of context in decision-making processes.