Frames

In psychology and communication, "frames" refer to the perspective or context through which information is viewed or interpreted. They shape how we understand situations, influence our judgments, and guide our responses by highlighting certain details while downplaying others. For example, describing a job as an "opportunity for growth" versus "a stressful challenge" frames the experience differently. In essence, frames act as mental filters, guiding perception and decision-making by emphasizing particular aspects of a situation, thus shaping our understanding and reactions.