The Conceptual Metaphor Project

The Conceptual Metaphor Project is an initiative that explores how people use metaphors in everyday language and thought. It suggests that we understand complex ideas and experiences through simpler, familiar concepts—like understanding time as money. By studying these metaphors, researchers gain insight into how language shapes our perceptions and emotions. This project examines various cultural contexts, illustrating that metaphors are not just linguistic embellishments but fundamental to how we think, communicate, and make sense of the world around us.