conceptual blending

Conceptual blending is a cognitive process where we combine different ideas or concepts to create new meanings or insights. For instance, when we think of a "bookworm," we blend the ideas of "book" and "worm" to create a new meaning: someone who loves reading. This blending helps us understand complex ideas by relating them to familiar concepts, fostering creativity and innovation. It allows us to make connections and see relationships between seemingly unrelated things, enriching our knowledge and understanding of the world around us.