Uncertainty aversion

Uncertainty aversion refers to the tendency of people to prefer known outcomes over unknown ones, even when the unknown could potentially lead to better results. In general knowledge, this means individuals often choose familiar information or predictable sources rather than exploring new or uncertain ideas. This preference can stem from a desire to avoid risks or unexpected consequences. As a result, people may miss out on opportunities for learning or gaining new insights because they prioritize stability and familiarity over exploration and innovation.