Judgement Under Uncertainty

Judgment under uncertainty refers to the process of making decisions when the outcomes are unknown or the information is incomplete. People often rely on intuition, prior experiences, and biases to guide their choices. This can lead to both good and poor decisions, as uncertainty introduces risk and unpredictability. Understanding the principles behind this judgment can improve decision-making by encouraging more careful consideration of evidence, the acknowledgment of biases, and the exploration of alternative options, especially in complex situations where outcomes are not guaranteed.