The Heuristics and Biases Research Program

The Heuristics and Biases Research Program, developed by psychologists like Daniel Kahneman and Amos Tversky, studies how people make decisions and judgments. It highlights that, rather than always using logical reasoning, individuals often rely on mental shortcuts or "heuristics" to simplify complex problems. While these shortcuts can be helpful, they can also lead to systematic errors or "biases" in thinking. The research reveals how these biases impact everyday decisions, from financial choices to medical judgments, ultimately influencing behavior and perceptions in various aspects of life.