The Science of Judgment and Decision Making

The science of judgment and decision-making explores how people assess situations and choose among options. It examines cognitive processes, biases, and emotions that influence decisions, often leading to systematic errors. For instance, heuristics—mental shortcuts—can simplify choices but may result in irrational outcomes. Factors like framing, where the presentation of information affects perception, also play a role. Understanding these principles helps us recognize our decision-making patterns, enabling more informed and rational choices in everyday life, from personal finance to health and relationships.