social judgment theory
Social Judgment Theory is a psychological framework that explores how people evaluate and respond to persuasive messages based on their existing beliefs and attitudes. According to the theory, individuals have a “latitude of acceptance” for ideas they agree with, a “latitude of rejection” for ideas they disagree with, and a “latitude of non-commitment” for ideas they are unsure about. When presented with a message, people compare it to their own views and may move their stance closer to the message if it falls within their acceptance range. This helps to explain how persuasion works in communication and social interactions.
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Social Judgment Theory is a psychological framework that explains how people evaluate and respond to opinions or messages based on their existing beliefs and attitudes. It suggests that individuals have a range of positions on an issue: an acceptable range, a "talked about" or neutral range, and positions they find unacceptable. When presented with new information, people compare it to their beliefs, accepting it if it falls within their acceptable range, rejecting it if it lies outside. This theory helps understand how persuasion works and why it can be challenging to change someone’s mind on contentious topics.