persuasion theories

Persuasion theories explore how and why people change their beliefs, attitudes, or behaviors. Key concepts include the Elaboration Likelihood Model, which suggests we can be persuaded through logical reasoning (central route) or emotional appeal (peripheral route). Another important theory is the Social Influence theory, which examines how people are affected by others' opinions and behaviors. Additionally, Cognitive Dissonance theory explains that people seek consistency in their beliefs and will change attitudes to resolve conflicting feelings. Overall, these theories highlight the complexity of communication and the factors that lead to successful persuasion.