Attitudes and Persuasion

Attitudes are the feelings, beliefs, or opinions someone has about a person, object, or idea, shaping how they think and behave. Persuasion is the process of changing or convincing someone to adopt a different attitude or view, often through communication or reasoning. It involves presenting reasons, evidence, or appeals to influence someone’s thoughts or feelings. Both attitudes and persuasion play key roles in social interactions, advertising, and decision-making, helping individuals and groups shape perceptions and choices in daily life.