The Oxford Handbook of Advertising

The Oxford Handbook of Advertising is a comprehensive resource that explores the wide-ranging field of advertising. It examines the history, theory, strategies, and impact of advertising on culture and society. The handbook includes contributions from experts, offering insights into various aspects such as digital marketing, consumer behavior, and ethical considerations. It serves as an essential guide for students, professionals, and anyone interested in understanding how advertising works, its role in the economy, and its influence on public perception and consumer choices.