advertising law

Advertising law refers to the regulations and guidelines governing how businesses promote their products or services. These laws aim to protect consumers from misleading or false claims, ensure fair competition, and maintain truthful advertising practices. Key aspects include truthfulness in advertisements, disclosure of important information, and restrictions on certain types of claims, like those about health or safety. Regulatory bodies, such as the Federal Trade Commission (FTC) in the U.S., enforce these laws, ensuring that businesses provide honest and accurate information to consumers. Violations can result in fines and mandated corrections in advertising.