CAN-SPAM Act

The CAN-SPAM Act is a U.S. law that sets rules for commercial email practices. It requires businesses to include clear identification that the email is an advertisement, provides a way for recipients to opt-out of future emails, and mandates that senders honor those requests promptly. Additionally, it prohibits misleading subject lines and requires the inclusion of the sender's physical address. The goal of the law is to protect consumers from unwanted emails and to promote honesty in email marketing. Violators can face significant fines for non-compliance.