deceptive trade practices

Deceptive trade practices involve providing false or misleading information to consumers or competitors, intentionally or negligently, to influence purchasing decisions or gain unfair advantage. This includes false advertising, hiding important facts, or misrepresenting products or services. Such practices undermine fair competition and can harm consumers financially or emotionally. Laws against deceptive trade practices aim to protect the public by ensuring honesty and transparency in business activities, promoting a marketplace based on trust and fair dealing.