truth in advertising

Truth in advertising refers to the legal and ethical obligation of companies to provide honest and accurate information about their products or services. This means that ads should not mislead consumers about aspects like quality, performance, or price. Regulations, such as those enforced by the Federal Trade Commission (FTC) in the United States, aim to prevent false claims and deceptive practices. The goal is to ensure that consumers can make informed decisions based on truthful representations, fostering a fair marketplace where businesses compete on an honest basis.