FTC (Federal Trade Commission) guidelines

The Federal Trade Commission (FTC) guidelines are rules designed to ensure fair business practices in advertising and marketing. They require companies to be truthful in their claims, disclose important information, and avoid deceptive practices. For example, if a product has limitations or potential side effects, that must be clearly communicated. These guidelines help protect consumers from misleading information, ensuring they can make informed decisions about the products and services they choose to buy. Essentially, the FTC promotes transparency and honesty in the marketplace.