Puffery

Puffery refers to exaggerated or promotional statements about a product or service that are not intended to be taken literally. Businesses use puffery to enhance their appeal, making claims that sound impressive but are subjective and unverifiable, such as "the best coffee in the world" or "the ultimate driving experience." Unlike false advertising, which misrepresents factual information, puffery is legal and accepted in marketing as long as it doesn’t cross the line into deception. Essentially, it’s about making something sound more appealing without providing specific, measurable claims.