FTC Guidelines

The Federal Trade Commission (FTC) Guidelines are regulations designed to protect consumers by ensuring that advertising and marketing practices are truthful and not misleading. They require businesses to disclose relationships with influencers and to clearly mark sponsored content. These guidelines help consumers make informed decisions by promoting transparency about the products and services they encounter. In essence, the FTC aims to ensure that companies are honest in their promotions, giving consumers the information they need to trust what they see and hear in advertising.