Digital Advertising Alliance (DAA)

The Digital Advertising Alliance (DAA) is a coalition that promotes responsible online advertising by setting standards for how companies collect and use data for targeted ads. They offer tools like the "AdChoices" icon, which appears on ads to inform users about data collection practices and allow them to manage their ad preferences. The DAA’s goal is to increase transparency and give consumers more control over personalized ads, ensuring advertising practices respect privacy while supporting a free online experience.