Contrast Effect

The contrast effect is a psychological phenomenon where our perception of something is influenced by comparing it to something nearby or recently experienced. For example, a shirt might seem brighter if worn after dull clothing, or a person might appear more attractive after seeing less appealing individuals. Essentially, our judgment is shaped by the context or comparisons we make, making things look different than they would if considered in isolation. This effect demonstrates how our perceptions are often relative rather than absolute, relying heavily on surrounding or recent experiences.