Daniel Katz (psychologist)

Daniel Katz was a prominent American psychologist known for his work in social psychology. He is best recognized for developing the "functional approach" to attitudes, which suggests that people's attitudes serve specific purposes in their lives, such as helping them meet their needs or achieve their goals. Katz distinguished between different functions of attitudes, including knowledge, utility, and expression of values. His research has contributed to our understanding of how attitudes influence behavior and decision-making, making his work influential in both psychology and fields like marketing and communication.