Harold D. Lasswell

Harold D. Lasswell was an influential American political scientist and communication theorist, known for his work in political behavior and propaganda. He is best known for his "who says what in which channel to whom with what effect" model, which analyzes communication's role in politics and society. Lasswell emphasized the importance of studying how information affects public opinion and behavior. His contributions laid the groundwork for modern communication studies, public policy analysis, and understanding media's influence on democracy and governance. Overall, he sought to understand how power and information intersect in political processes.