media economics

Media economics refers to the study of how media industries operate and make decisions based on economic principles. It examines how content is produced, distributed, and consumed, as well as how media outlets generate revenue through advertising, subscriptions, or sales. Key concepts include market competition, audience measurement, and the impact of digital technology on traditional media. Understanding media economics helps us grasp the financial processes behind news, films, television, and online content, influencing what we see and hear and how media companies sustain themselves in a rapidly evolving landscape.