Digital Media Economics

Digital Media Economics studies how digital content—like videos, music, and articles—is produced, distributed, and monetized in the online world. It examines the economic factors shaping platforms (such as Netflix, YouTube, or Spotify), including costs, revenues, consumer behavior, and advertising. The field analyzes how digital technologies impact traditional media industries, the role of data in targeting audiences, and the challenges of value creation in a digital environment where content is often shared freely. Overall, it helps explain how digital media companies make money, compete, and influence consumer choices in an increasingly connected world.