The Economics of Media: Production, Distribution, and Consumption

The economics of media involves understanding how media content is created, shared, and used. Producers—the creators and companies—decide what to make based on costs and potential profits. Distribution involves getting the content to audiences via platforms like TV, streaming, or print, often facing costs and competition. Consumers decide what to watch or read based on their preferences and affordability. Revenue comes from ads, subscriptions, or sales, while costs include production and distribution. Market forces influence which media succeed, shaping what content is available, how it's priced, and how it reaches audiences.