Theory of Attitude Change

The Theory of Attitude Change explores how and why people's beliefs and feelings about topics can shift over time. It suggests that new information, experiences, social influences, and persuasive communication can lead to changes in attitudes. For instance, encountering strong arguments, appealing to emotions, or seeing others' behaviors can challenge existing views. People may also adjust their attitudes to align with their actions or social groups for consistency. Ultimately, understanding this theory helps us grasp how opinions evolve and how effective communication can influence public perception and behavior.