Carl Hovland

Carl Hovland was a psychologist known for his influential research in communication and persuasion during the mid-20th century. He studied how people's attitudes change in response to messages and what makes persuasion effective. His work helped explain the factors that influence whether people are convinced by a message, such as the credibility of the source and the quality of the argument. Hovland's research laid the groundwork for understanding persuasion, advertising, and social influence, making significant contributions to social psychology and communication studies.