Attitude Strength

Attitude strength refers to how firmly or confidently someone holds a belief or opinion. Strong attitudes are stable, consistent over time, and less likely to change, even when faced with new information or opposing viewpoints. They also tend to influence a person’s feelings and behaviors more significantly. For example, someone with a strong attitude about environmental conservation will likely consistently support eco-friendly practices and resist changing their view. Overall, attitude strength determines how influential and persistent a belief is in shaping our reactions and decisions.