Solomon Asch

Solomon Asch was a prominent psychologist known for his groundbreaking experiments in social psychology during the 1950s. He is best known for studying conformity, which is how individuals change their beliefs or behaviors to match those of a group. In his famous experiments, participants were asked to identify lines of different lengths, but when confederates (actors) gave incorrect answers, many participants conformed to the group's wrong choice. Asch's work demonstrated the powerful influence of social pressure on individual judgment, highlighting how people often prioritize group consensus over their own perceptions. His research has had lasting implications in understanding social behavior.