The Asch Effect

The Asch Effect refers to the phenomenon where individuals conform to a group's incorrect answers or opinions, even when they know the truth. This was demonstrated in a classic psychology experiment where participants, asked to match line lengths, often agreed with a group that gave wrong answers, fearing social disapproval or wanting to fit in. The effect highlights the powerful influence of group dynamics on individual decision-making, showcasing how people may compromise their own judgment to align with others, emphasizing the tension between personal beliefs and social conformity.