Image for Solomon Asch's experiments

Solomon Asch's experiments

Solomon Asch's experiments explored how individuals often conform to group opinions even when they are clearly wrong. Participants were asked to match line lengths, but in groups with actors intentionally giving incorrect answers. Results showed many participants conformed to the group's incorrect choices, highlighting the influence of social pressure and the desire for acceptance. The studies demonstrated that people might prioritize fitting in over their own perceptions, revealing important insights into social conformity and group dynamics.