Informational Influence

Informational influence refers to the way people's opinions and behaviors change when they are exposed to new information. When individuals seek accurate understanding or knowledge, they often look to others to guide their beliefs and actions, especially when they feel uncertain. For example, if someone is unsure about a topic and finds that most of their friends believe a certain fact, they may adopt that belief, believing it to be true. This process highlights the impact of social interactions on shaping our understanding of the world.