
foot-in-the-door technique
The foot-in-the-door technique is a persuasion strategy where someone first asks for a small favor or commitment, which is easy to agree to. Once the person agrees, they're more likely to accept a larger request later. This works because people tend to see themselves consistently as helpful or cooperative, so their behavior aligns with their previous agreement. For example, asking for a small donation first can increase the chances they'll donate more later. It's an effective way to gradually build compliance by leveraging consistency and commitment.