Social Proof Theory

Social Proof Theory suggests that people often look to the behavior and opinions of others to guide their own actions, especially in uncertain situations. When we see others performing a particular action or expressing a certain belief, we tend to assume it is correct or desirable. This phenomenon is often observed in social settings, online reviews, and marketing, where popular choices can influence individual decisions. Essentially, we take cues from others as a way to validate our own choices and conform to group norms, helping us navigate complex social landscapes.