contrast theory

Contrast Theory suggests that our understanding of something is influenced by comparing it to something else. For example, when you see a tall building, it seems even taller when contrasted with a short one nearby. In learning and decision-making, recognizing differences helps clarify our perceptions and judgments. This theory highlights that context matters; our experiences and evaluations are often shaped by what we compare things to rather than their absolute qualities. Thus, understanding arises not just from what we observe, but also from the relationships and differences between various objects or ideas.