Social Proof (concept)

Social proof is a psychological phenomenon where people look to the actions and behaviors of others to guide their own decisions, especially in uncertain situations. For example, if a restaurant is busy and crowded, new customers may perceive it as a sign of quality and choose to dine there, believing that many others have made a good choice. This reliance on others can influence our opinions and behaviors, as we often assume that if many people are doing something, it must be the right thing to do. It's a way of navigating social situations based on collective behavior.