conformity theory

Conformity theory refers to the tendency of individuals to align their attitudes, beliefs, and behaviors with those of a group. This social influence can stem from the desire for acceptance, approval, or the belief that the group knows better. For example, people may change their opinions during group discussions, even if they initially disagreed, to fit in. This behavior can be driven by peer pressure, cultural norms, or social cues, illustrating how group dynamics can shape individual actions and decisions, often leading to consensus in groups regardless of personal viewpoints.