The Asch Phenomenon

The Asch Phenomenon refers to the tendency for individuals to conform to a group's opinions or behaviors, even when they know those are incorrect or differ from their own judgment. In experiments, people often agree with the majority of a group in tasks like identifying matching lines, despite their personal perception indicating otherwise. This effect highlights how social pressure and the desire to fit in can influence decision-making, sometimes leading people to go along with the crowd rather than trusting their own judgment. It illustrates the power of group influence on individual choices.