Thaler-Sunstein Framework

The Thaler-Sunstein Framework combines insights from behavioral economics to improve decision-making by designing choices that guide people toward better options without restricting freedoms. It involves "choice architecture," which subtly arranges options to influence behavior positively—for example, placing healthier foods at eye level. This approach recognizes that people's decisions are often affected by how choices are presented and aims to nudge individuals toward beneficial behaviors while maintaining their freedom to choose otherwise. Essentially, it’s about structuring environments thoughtfully to help individuals make better decisions for themselves.