Centre for Social Norms and Behavioural Dynamics

The Centre for Social Norms and Behavioural Dynamics is a research organization that studies how social norms—unwritten rules about how people behave—shape individual and group actions. It aims to understand why people follow certain behaviors, how these norms form and change, and how influencing them can lead to positive social outcomes. By analyzing human behavior in social contexts, the Centre helps develop strategies to promote beneficial behaviors, address social challenges, and foster better community interactions, grounded in scientific insights into social dynamics.