Empathy Mapping

Empathy mapping is a visual tool used to understand the thoughts, feelings, and experiences of a specific group or individual. It involves creating a simple diagram that captures what people say, think, feel, and do in relation to a product or service. By exploring these aspects, teams can gain deeper insights into users' needs and motivations, ultimately guiding the design or improvement of offerings. This process fosters empathy, allowing creators to align their solutions more closely with the real experiences of their audience, ensuring a more user-centered approach.