Customer Journey Map

A Customer Journey Map is a visual tool that illustrates the steps a customer takes when interacting with a business, from first discovering the product or service to making a purchase and beyond. It highlights the customer's experiences, emotions, and possible challenges at each stage. This helps companies understand their customers better, improve their service, and create a smoother, more satisfying experience that encourages loyalty. Essentially, it’s a way to see the customer’s perspective and identify opportunities to enhance interactions throughout their entire relationship with the brand.