Experience Mapping

Experience mapping is a visual tool used to understand and improve how people interact with a product, service, or system. It captures the steps a user takes, their feelings, thoughts, and actions throughout their journey. By mapping out these experiences, organizations can identify pain points, areas for enhancement, and opportunities for innovation. This process helps ensure that the user's needs and emotions are at the forefront of design and decision-making, resulting in more user-friendly and effective solutions. Ultimately, experience mapping aims to create a better overall experience for users.