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Customer experience (CX)

Customer experience (CX) refers to the overall impression and feelings a customer has when interacting with a company or its products. This encompasses every stage of the customer journey, from first awareness and purchasing to post-sale support. A positive CX means customers are satisfied and likely to return, while a negative experience can lead to dissatisfaction and lost business. Companies focus on understanding and improving CX by gathering feedback, enhancing service quality, and ensuring smooth interactions, ultimately aiming to build loyalty and gain a competitive edge in the market.

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    Customer Experience (CX) refers to the overall perception and feelings customers have when interacting with a company or brand. This includes every touchpoint—like shopping online, speaking with customer service, or using a product. A positive CX means that customers feel valued, understood, and satisfied, leading to loyalty and repeat business. Companies strive to improve CX by gathering feedback, enhancing service quality, and ensuring consistency across all interactions. Ultimately, a good CX makes customers more likely to recommend the brand and return for future purchases.