Persona Mapping

Persona mapping is a process used to create detailed profiles of ideal users or customers for a product or service. By understanding their goals, behaviors, and challenges, businesses can design better experiences tailored to these users’ needs. The process typically involves research, such as surveys or interviews, to gather insights about users' demographics, preferences, and motivations. The resulting personas are fictional characters that represent segments of the target audience, helping teams make informed decisions in areas like product development, marketing, and customer support. This strategy ultimately enhances user engagement and satisfaction.