Customer Satisfaction Metrics

Customer satisfaction metrics are tools used to measure how happy customers are with a company's products or services. Common metrics include surveys that ask customers to rate their experiences, such as the Net Promoter Score (NPS), which gauges the likelihood of customers recommending the brand. Other methods include Customer Satisfaction Score (CSAT) and Customer Effort Score (CES). These insights help businesses understand what they’re doing well and where they can improve, ultimately guiding decisions to enhance customer experience and loyalty.