Net Promoter Score (NPS)

Net Promoter Score (NPS) is a widely used measure of customer loyalty and satisfaction. It asks customers a simple question: "On a scale of 0 to 10, how likely are you to recommend our product or service to a friend?" Based on their responses, customers are categorized as promoters (scores 9-10), passives (7-8), or detractors (0-6). The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. A higher NPS indicates stronger customer loyalty and satisfaction, making it a valuable tool for businesses to assess their performance and improve customer experience.